From Specialist to Generalist.


This year, for me, has been about transitioning from Specialist to Generalist. Nothing's wrong with specializing, but every path runs it's course.

One reality of Specializing is limitations within specific markets where few will understand what you do. You find yourself explaining your specialty more than developing it. It becomes more about trying than doing. That mode is good for people on a stubborn mission to change others' thinking (for whatever reason).

Another reality of specializing is loneliness. Hard enough to innovate in business; even harder to bring it home. Have you noticed the vast amount of single Creatives? Put those same people in suits and work them 9-5, sit back and watch reality shift. ✌